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Casual conversations for purpose-driven women. It's easy for people to market a product but to sell it - it needs a why. In the age of content marketing, you can’t just show products and expect to be remembered, to be followed or to build your community. You need to show your why - your purpose behind your product. We explore finding the fine line for marketing, in not giving it all away, but still being relatable. Each week we’ll talk about what's grabbed our attention, productivity hacks making our life easier, and chat about a purpose-led brand. Jade & Aleesha both have over a decade of experience in advertising and marketing. With careers spanning agency and corporate sides, both have worked with well known national brands plus niche, local brands. Jade & Aleesha have both taught at Edith Cowan University and love imparting their knowledge of marketing with others. More about J&A Strategic Marketing: https://www.marketingthatmatters.com.au
Episodes
Tuesday Jul 06, 2021
Influencing Vaccinations
Tuesday Jul 06, 2021
Tuesday Jul 06, 2021
Welcome back to the podcast for Season 2! In this week's ep, we chat about how influencers are a key tool to get the public on board with vaccinations. Aleesha tells us about her new mentor, Whitney Wolfe Herd from Bumble. Our brand feature this week is Dove, and how we love what this brand stands for.
PLEASE NOTE: This discussion is not about whether or not people should be getting a COVID vaccination. Please consult your medical practitioner for this advice.
Links:
- https://www.politico.com/news/2021/01/30/vaccine-rollout-influencers-463917
- https://hbswk.hbs.edu/item/how-influencers-celebrities-and-fomo-can-win-over-vaccine-skeptics
- https://www.vogue.co.uk/arts-and-lifestyle/article/who-is-whitney-wolfe-herd
- https://www.dove.com/au/stories/about-dove/introducing-the-no-digital-distortion-mark---dove.html
- https://www.thinkwithgoogle.com/marketing-strategies/video/dove-real-beauty-sketches/
- https://www.youtube.com/watch?v=litXW91UauE
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