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Casual conversations for purpose-driven women. It's easy for people to market a product but to sell it - it needs a why. In the age of content marketing, you can’t just show products and expect to be remembered, to be followed or to build your community. You need to show your why - your purpose behind your product. We explore finding the fine line for marketing, in not giving it all away, but still being relatable. Each week we’ll talk about what's grabbed our attention, productivity hacks making our life easier, and chat about a purpose-led brand. Jade & Aleesha both have over a decade of experience in advertising and marketing. With careers spanning agency and corporate sides, both have worked with well known national brands plus niche, local brands. Jade & Aleesha have both taught at Edith Cowan University and love imparting their knowledge of marketing with others. More about J&A Strategic Marketing: https://www.marketingthatmatters.com.au
Episodes
Thursday Dec 02, 2021
Make money from this customer segment
Thursday Dec 02, 2021
Thursday Dec 02, 2021
This month on the podcast Jade talks about the lucrative customer segment that you may be failing to target. Aleesha looks at a major marketing event and the term 'purpose washing'. We then dive into our vulnerable question for the podcast; advice we would give our younger self.
Links:
https://www.cmo.com.au/article/691133/brands-ignoring-lucrative-customer-segment-failing-older-people/
https://adage.com/article/special-report-ana-annual-meeting/2021-ana-masters-marketing-trends/2371806?adobe_mc=MCMID%3D33614230946380163510617897231045129809%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1634026459&CSAuthResp=1%3A%3A5421612%3A0%3A24%3Asuccess%3A205B9D198D3429BE7949CD22ED39606D
Tuesday Nov 02, 2021
Who‘s going to win the streaming wars?
Tuesday Nov 02, 2021
Tuesday Nov 02, 2021
In this month's podcast J&A talk about the rise of streaming services and everything marketers need to know about streaming TV vs linear TV. Aleesha also reflects on a famous Superbowl ad from 2019 with purpose at it's core. We also get vulnerable with you and talk about what we strongly dislike.
Links:
https://www.voxer.com/
https://trello.com/
https://adage.com/article/marketing-news-strategy/streaming-wars-everything-marketers-should-know/2362826
https://www.nytimes.com/2021/03/23/business/media/branded-content-movies.html
https://www.youtube.com/watch?v=kW46iX_2tFo
https://youtu.be/2UqNw1mvTXc
Tuesday Oct 05, 2021
Why do we need to achieve ALL the things?
Tuesday Oct 05, 2021
Tuesday Oct 05, 2021
On this week's episode J&A chat about the hidden bias in all of us and even our marketing campaigns. We also question is being too productive is an issue - do you write things on your list when you've done them just to cross them off? You can find out in this episode. Aleesha and Jade tell us the one quality they would change about themselves.
Links:
https://www.mamamia.com.au/bridie-jabour-trivial-grievances/
https://www.youtube.com/watch?v=bxZBtWGYV1c
https://www.thelookinglass.com/fearless-episodes/105-the-vulnerable-leader-marc-pritchard
Tuesday Sep 07, 2021
Too soon for the Qantas Fly Away ad?
Tuesday Sep 07, 2021
Tuesday Sep 07, 2021
On this weeks episode we talk about the recent Qantas ad and the emotion it brought up for everybody. Aleesha breaks down the new trend where big brands are using mass marketing, and we question if it's the right strategy. We introduce a new segment where we get a little vulnerable and talk about the scariest things we've ever done.
Links:
https://www.marketingweek.com/mark-ritson-boots-brand-refresh-targeting-mass-marketing/
Tuesday Aug 03, 2021
Are brands lying to us?
Tuesday Aug 03, 2021
Tuesday Aug 03, 2021
This week on the podcast, Jade gets mad about the brands making sustainability goals that they can't meet and Aleesha talks about how she has a digital leash to work and the business. Our brand feature this week is good-different brand, Aldi.
Links:
- https://www.abc.net.au/news/2021-04-06/right-to-disconnect-gives-workers-their-lives-back/100040424
- https://www.supermarketnews.com/sustainability/aldi-adopts-new-sustainability-charter
- https://www.youtube.com/watch?v=pbFjHR075C4
Tuesday Jul 06, 2021
Influencing Vaccinations
Tuesday Jul 06, 2021
Tuesday Jul 06, 2021
Welcome back to the podcast for Season 2! In this week's ep, we chat about how influencers are a key tool to get the public on board with vaccinations. Aleesha tells us about her new mentor, Whitney Wolfe Herd from Bumble. Our brand feature this week is Dove, and how we love what this brand stands for.
PLEASE NOTE: This discussion is not about whether or not people should be getting a COVID vaccination. Please consult your medical practitioner for this advice.
Links:
- https://www.politico.com/news/2021/01/30/vaccine-rollout-influencers-463917
- https://hbswk.hbs.edu/item/how-influencers-celebrities-and-fomo-can-win-over-vaccine-skeptics
- https://www.vogue.co.uk/arts-and-lifestyle/article/who-is-whitney-wolfe-herd
- https://www.dove.com/au/stories/about-dove/introducing-the-no-digital-distortion-mark---dove.html
- https://www.thinkwithgoogle.com/marketing-strategies/video/dove-real-beauty-sketches/
- https://www.youtube.com/watch?v=litXW91UauE
Tuesday Apr 20, 2021
Get paid to be on social media
Tuesday Apr 20, 2021
Tuesday Apr 20, 2021
This week we chat about Nerf have advertised for a Chief TikTok Officer and Aleesha wants in! Jade chats about Nike's new ad for their maternity line, Nike M. Our brand feature this week is Aussie women's duo and podcast hosts of hit show, Shameless.
Links:
- https://www.insider.com/allyson-felix-nike-maternity-ad-brilliant-but-hard-to-watch-2021-3
- https://businesschicks.com/shameless-podcast/
- https://www.pedestrian.tv/podcast/shameless-podcast-most-popular/
Tuesday Apr 13, 2021
How to find the right partner
Tuesday Apr 13, 2021
Tuesday Apr 13, 2021
This week we chat about how brands like Dettol have created some amazing brand partnerships amidst a pandemic. We also dive into how brand's can create value and discuss the most valuable brands in the US. Our brand feature this week is underwear brand Tradie.
Links:
-
https://www.forbes.com/the-worlds-most-valuable-brands/#6a7849a5119c
- https://smallbusinessbigmarketing.com/how-to-make-your-brand-a-household-name/
Tuesday Apr 06, 2021
New rules for influencers.
Tuesday Apr 06, 2021
Tuesday Apr 06, 2021
This week on the podcast we chat about hustle culture and question if we're also to blame for glamourising 'being busy'? Aleesha talks about the new code of conduct for influencers and how this affects the brands that work with them. Our brand feature this week is Uber.
Links:
- https://www.mamamia.com.au/hustle-culture-opinion/
- https://www.marketingmag.com.au/hubs-c/opinion-unlocking-the-power-of-influencer-marketing/
- https://www.annexcloud.com/blog/ubers-marketing-strategy-in-7-steps/
Tuesday Mar 30, 2021
Increase your reach to millions.
Tuesday Mar 30, 2021
Tuesday Mar 30, 2021
This week on the podcast we discuss women falling for the 'wellness industry' and ask if we're to blame as marketers? Aleesha schools Jade on teen TikTok influencer Charli and Dixie D'Amelio and we chat about how brands can use influencers to maximise their reach. Our brand feature this week is Canva.
Links:
- https://www.nytimes.com/2019/06/08/opinion/sunday/women-dieting-wellness.html
- https://www.tubefilter.com/2021/02/17/charli-damelio-tiktok-dunkin-donuts-second-signature-drink/